Decision criteria for choosing pet food among pet owners

Source

ONE8Y

Survey period

05/11/2026 - 05/12/2026

Survey country

Germany

Sample

n=1,894 people interested in sports (top 2 on 4-point scale), who currently own a pet, with n=1,665 people interested in soccer (top 2 on 4-point scale) and n=1,475 fans of soccer clubs (1st/2nd/3rd division)

Question

Which criteria are decisive for you when choosing pet food? (multiple answers possible; aided answers)

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Decision criteria for choosing pet food among pet owners

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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