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Decision factors when purchasing fitness supplements in a country comparison
The survey compares how fitness supplement purchase decisions diverge between Germany and the USA — across quality, brand trust, value and certifications.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/10/2025 - 07/15/2025
Survey country
Survey country
Germany, USA
Sample
Sample
n=3,270 people interested in sports (top 2 on 4-point scale) who have previously used dietary supplements in the context of sports/fitness, of which n=1,328 are from Germany and n=1,942 are from the USA
Question
Question
What criteria are important to you when purchasing fitness supplements? (Multiple answers possible; aided answers)