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Purchase of sports merchandise in the past 12 months among people interested in sports in Denmark
The survey compares sports merchandise purchase frequency among Danish fans — soccer, handball, basketball and cycling audiences side by side.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
02/03/2026 - 02/09/2026
Survey country
Survey country
Denmark
Sample
Sample
n=785 people interested in sports, with n=567 people interested in soccer (top 2 on 4-point scale), n=528 people interested in handball (top 2 on 4-point scale), n=292 people interested in basketball (top 2 on 4-point scale) and n=373 people interested in cycling (top 2 on 4-point scale) in Denmark
Question
Question
Have you purchased sports merchandise in the past 12 months?