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Monthly spending on soccer merchandise in Denmark in a target group comparison
The survey compares monthly soccer merchandise spending across Total population, Soccer fans, Gen Z and Best Agers in Denmark.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/03/2026 - 02/09/2026
Survey country
Survey country
Denmark
Sample
Sample
n=516 who at least sympathize with one club from the 3F Superliga, of which n=293 soccer fans (top 1 on 4-point scale), n=198 Gen Z and n=407 Best ager 55+ from Denmark
Question
Question
How much do you spend each month on soccer merchandise?