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Fit of selected attributes to the easyCredit Basketball-Bundesliga over time
The time series tracks how seven brand attributes of the easyCredit BBL — from exciting to significant — shifted across three waves between 2022 and 2024.
The time series tracks how seven brand attributes of the easyCredit BBL — from exciting to significant — shifted across three waves between 2022 and 2024.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/14/2022 - 09/09/2024
Survey country
Survey country
Germany
Sample
Sample
Total n=2,029 interested in basketball (top 2 on 4-point scale) on 07/14/2022 (n=458), on 03/12/2023 (n=1,048) and on 09/09/2024 (n=523)
Question
Question
How would you characterize the Basketball Bundesliga (easyCredit BBL) based on the following attributes? (Multiple answers possible; aided answers)