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    Behavioral patterns around basketball among respondents from the USA

    PREMIUM

    Source

    Source

    ONE8Y

    Survey period

    Survey period

    07/09/2025 - 07/10/2025

    Survey country

    Survey country

    USA

    Sample

    Sample

    n=2,348 people interested in basketball (top 2 on 4-point scale), with n=608 Gen Z (up to 30 yrs.) and n=552 Best Ager (55+ yrs.)

    Question

    Question

    When you think about basketball, which of the following statements apply to you?

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