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TV preference for sports among respondents from the USA over time
The time series tracks how US TV sport preferences have shifted across three waves — American football, motorsports, basketball and baseball.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/09/2025 - 09/04/2026
Survey country
Survey country
USA
Sample
Sample
Total n=6,010 people interested in sports (top 2 on 4-point scale) from the USA, of which n=3,266 in July 2025, n=1,428 in June 2026 and n=1,316 in September 2026
Question
Question
Which of the following sports do you prefer to watch on TV? (multiple answers possible; aided answers)