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Active media consumption of sports in a target group comparison
The survey compares active media consumption across fan segments — soccer, handball, basketball and cycling audiences side by side.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/02/2026 - 02/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,894 people interested in sports (top 2 on 4-point scale), with n=1,506 people interested in soccer (top 2 on 4-point scale), n=926 people interested in handball (top 2 on 4-point scale), n=938 people interested in basketball (top 2 on 4-point scale) and n=714 people interested in cycling (top 2 on 4-point scale)
Question
Question
For which of the following sports do you actively follow content (at least several times per month)? (multiple answers possible; aided answers)