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Change in interest in the Super Bowl in a generational comparison
The survey compares how Super Bowl interest has shifted across generations — with Gen Z diverging notably from Best Agers.

The survey compares how Super Bowl interest has shifted across generations — with Gen Z diverging notably from Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/02/2026 - 02/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=680 people interested in american football (top 2 on 4-point scale), with n=256 Genz and n=62 Best Ager
Question
Question
Looking back over the past year: Has your interest in the Super Bowl increased, remained the same, or decreased compared to before?