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Impact of official NFL partnership labeling on brand attention
The survey quantifies how NFL team partnership labeling shifts brand attention — from significantly increased awareness to virtually no negative effect.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/24/2026 - 02/26/2026
Survey country
Survey country
Germany
Sample
Sample
n=514 people interested in American football (top 2 on 4-point scale)
Question
Question
To what extent does the official labelling as a partner of an NFL team (e.g. through logo or title use) increase your attention to that brand?