Impact of a partnership with the reigning Super Bowl champion on brand perception and brand engagement

Source

ONE8Y

Survey period

02/24/2026 - 02/26/2026

Survey country

Germany

Sample

n=514 people interested in American football (top 2 on 4-point scale)

Question

How does a partnership with the reigning Super Bowl champion affect your perception of a sponsoring brand?; How likely is it that you will engage more intensively with a brand if it is an official partner of the reigning Super Bowl champion?

More Statistics

Interest in the NFL in a target group comparison view
Change in interest in the NFL over the past two years (in Germany; Status: Nov/2023)view
Assessment of the quality of NFL coverage on RTL view
Change in interest in American football over the past two years (in Germany; Status: Nov/2023)view
Comparison of coverage of the NFL between RTL and ProSieben/ProSieben Maxx view

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Impact of a partnership with the reigning Super Bowl champion on brand perception and brand engagement

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

The advantages of the One8y Database

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