Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Impact of a partnership with the reigning Super Bowl champion on brand perception and brand engagement
The survey quantifies how a Super Bowl championship partnership shifts brand perception and engagement likelihood — from very positive to very negative.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/24/2026 - 02/26/2026
Survey country
Survey country
Germany
Sample
Sample
n=514 people interested in American football (top 2 on 4-point scale)
Question
Question
How does a partnership with the reigning Super Bowl champion affect your perception of a sponsoring brand?; How likely is it that you will engage more intensively with a brand if it is an official partner of the reigning Super Bowl champion?