Perception and impact of beer sponsorship in the festival environment

Source

ONE8Y

Survey period

06/25/2025 - 06/26/2025

Survey country

Germany

Sample

n=1,658 total population surveyed who visit festivals

Question

Have you ever noticed that certain beer brands sponsor or partner with festivals?; How does sponsorship at festivals influence your perception of a beer brand?

More Statistics

Influence of a positive brand experience at festivals on willingness to buy view
Association of selected beer brands with festivals view
Impact of Festival Sponsorship by Beer Brands on Likeability view
Awareness of beer brands at selected festivals in the benchmark view
Aided awareness of sponsors at the Rock am Ring and Rock im Park festival view

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Perception and impact of beer sponsorship in the festival environment

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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