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Perception and impact of beer sponsorship in the festival environment
The survey quantifies how beer brand sponsorship at festivals shapes perception — from very positive to negative sentiment among festival audiences.
The survey quantifies how beer brand sponsorship at festivals shapes perception — from very positive to negative sentiment among festival audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,658 total population surveyed who visit festivals
Question
Question
Have you ever noticed that certain beer brands sponsor or partner with festivals?; How does sponsorship at festivals influence your perception of a beer brand?