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Awareness of beer brands at selected festivals in the benchmark
The survey compares aided beer brand awareness across nine German festivals — Beck's, Krombacher, Warsteiner, Veltins and San Miguel head to head.
The survey compares aided beer brand awareness across nine German festivals — Beck's, Krombacher, Warsteiner, Veltins and San Miguel head to head.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,586 total population surveyed who visit music festivals
Question
Question
Which sponsors (in this case, beer brands) did you notice at the following festivals that you have already attended? (multiple answers possible; aided answers)