Influence of a positive brand experience at festivals on willingness to buy

Source

ONE8Y

Survey period

06/25/2025 - 06/26/2025

Survey country

Germany

Sample

n=1,658 total population surveyed who visit festivals with n=1,344 people interested in sports (top 2 on 4-point scale), n=502 Gen Z and n=176 Best Ager 55+

Question

Would you be more likely to choose a brand that you had a positive experience with at a festival?

More Statistics

Preferred types of beer at festivals view
Popularity of selected types of alcoholic beverages at festivals view
Visitor preferences for selected types of festivals in a target group comparison view
Total expenditure per music festival in a target group comparison view
Association of selected beer brands with festivals view

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Influence of a positive brand experience at festivals on willingness to buy

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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