Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Influence of a positive brand experience at festivals on willingness to buy
The survey quantifies how a positive festival brand experience shifts purchase intent across Gen Z, sports fans and Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,658 total population surveyed who visit festivals with n=1,344 people interested in sports (top 2 on 4-point scale), n=502 Gen Z and n=176 Best Ager 55+
Question
Question
Would you be more likely to choose a brand that you had a positive experience with at a festival?