Impact of Festival Sponsorship by Beer Brands on Likeability

ONE8Y

06/25/2025 - 06/26/2025

Germany

n=1,658 total population surveyed who visit festivals, of which n=1,344 are people interested in sports (top 2 on 4-point scale)

To what extent do you agree with the following statement? – “When a beer brand supports festivals, it seems more likeable to me."