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Impact of Festival Sponsorship by Beer Brands on Likeability
The survey quantifies how beer brand festival sponsorship shifts likeability — comparing total population against sports-interested audiences.
The survey quantifies how beer brand festival sponsorship shifts likeability — comparing total population against sports-interested audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,658 total population surveyed who visit festivals, of which n=1,344 are people interested in sports (top 2 on 4-point scale)
Question
Question
To what extent do you agree with the following statement? – “When a beer brand supports festivals, it seems more likeable to me."