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Aided associations with official brand partners of the reigning Super Bowl champion
The survey breaks down which brand attributes fans link to Super Bowl champion partners — from Successful and High-performance to Approachable.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/24/2026 - 02/26/2026
Survey country
Survey country
Germany
Sample
Sample
n=514 people interested in American football (top 2 on 4-point scale)
Question
Question
Which of the following attributes would you associate with a brand that is an official partner of the reigning Super Bowl champion? (multiple answers possible; aided answers)