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Impact of sponsorship on brand perception of workwear brands
The survey measures how sponsorship engagement shapes brand perception across ten workwear brands — from Engelbert Strauss to Mewa.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
03/14/2026 - 03/16/2026
Survey country
Survey country
Germany
Sample
Sample
n=902 people interested in sports (top 2 on 4-point scale) and aware of sponsorship
Question
Question
Has the sponsorship engagement of the following brands changed your perception of these brands?