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Aided brand associations of workwear brands with sports
The survey compares how soccer, handball, basketball, and ice hockey associations are distributed across workwear brands from Engelbert Strauss to Blakläder.
The survey compares how soccer, handball, basketball, and ice hockey associations are distributed across workwear brands from Engelbert Strauss to Blakläder.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/14/2026 - 03/16/2026
Survey country
Survey country
Germany
Sample
Sample
n=902 people interested in sports (top 2 on 4-point scale) and aware of sponsorship
Question
Question
Which sports do you associate with the following workwear brands?