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Relevance of motorsport activity or history of a car manufacturer when choosing a new car
The survey breaks down how motorsport heritage shapes new car purchase decisions across Gen Z, Gen Y, Gen X and Baby Boomers.
The survey breaks down how motorsport heritage shapes new car purchase decisions across Gen Z, Gen Y, Gen X and Baby Boomers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,032 people interested in sports (top 2 on 4-point scale), of which n=132 Gen Z, n=343 Gen Y, n=355 Gen X, n=202 Baby boomer
Question
Question
How important is a car manufacturer's motorsport activity and/or motorsport history to you when choosing a new car?