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Budget for the next vehicle purchase in a target group comparison
The survey compares vehicle budget distribution across total population, sports fans, motorsport enthusiasts and golf aficionados.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/28/2026 - 04/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,596 total population, with n=1,288 people interested in sports (top 2 on 4-point scale), n=764 people interested in motorsport (top 2 on 4-point scale), n=650 people interested in tennis (top 2 on 4-point scale) and n=334 people interested in golf (top 2 on 4-point scale)
Question
Question
What budget (list price or comparable value for leasing) do you consider for your next vehicle purchase?