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List price of primary vehicles in a target group comparison
The survey compares vehicle list price distribution across total population, sports fans, motorsport enthusiasts and golfers — from under €30,000 to €150,000+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/28/2026 - 04/29/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,596 total population, with n=1,288 people interested in sports (top 2 on 4-point scale), n=764 people interested in motorsport (top 2 on 4-point scale), n=650 people interested in tennis (top 2 on 4-point scale) and n=334 people interested in golf (top 2 on 4-point scale)
Question
Question
In which price range is the approximate list price of your current main vehicle?