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Influence of Citroën's involvement in the Baller League on the purchasing decision in selected target groups
Source
Source
ONE8Y
Survey period
Survey period
02/25/2025 - 02/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=268 Baller League fans who rarely or regularly watch the Baller League, compared with n=102 ZG Young 16 to 25 year olds
Question
Question
Would you consider Citroën for your next vehicle purchase because of its involvement in the Baller League?