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Fit of selected automobile manufacturers as a sponsor/ partner to the sport of golf
The survey compares automotive sponsor fit for golf across demographics — Mercedes-Benz, Porsche and BMW vs. Renault and Hyundai among Best Agers and Gen Z.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/30/2022 - 08/03/2022
Survey country
Survey country
Germany
Sample
Sample
n=605 interested in golf (top 2 on 4-point scale), compared to n=379 male, n=222 female, n=83 young (16-24 years), n=195 best ager (50+ years)
Question
Question
In your opinion, how well do the following automotive manufacturers fit in as partners/sponsors for the sport of golf? (Multiple answers possible; aided answers)