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Fit of selected automobile manufacturers as a sponsor/ partnerto the German Football Association (DFB)
The survey ranks how well ten automotive brands fit the DFB as a sponsor — from Mercedes-Benz and Audi down to Hyundai and Renault, across gender and age groups.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/01/2022 - 07/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=839 interested in sports (top 2 on 4-point scale), compared to n=460 male, n=376 female, n=88 young (16-24 years), n=311 best ager (50+ years)
Question
Question
In your opinion, how well do the following automotive manufacturers fit in with the German Football Association (DFB) as a sponsor/ partner? (Multiple answers possible; aided answers)