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Suitability of selected sectors for ice hockey in a target group comparison
The survey compares which industries ice hockey fans vs. interested audiences favor as sponsors — from sports goods and beverages to Technology & IT.
The survey compares which industries ice hockey fans vs. interested audiences favor as sponsors — from sports goods and beverages to Technology & IT.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/03/2025 - 06/04/2025
Survey country
Survey country
Germany
Sample
Sample
n=474 people interested in ice hockey (top 2 on a 4-point scale), compared with n=153 ice hockey fans (top 1 on a 4-point scale)
Question
Question
Which of the following industries do you think would be particularly well suited as partners/sponsors for ice hockey? (Multiple answers possible; aided answers)