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Advantages of shopping apps from the user's perspective over time
The time series tracks how perceived shopping app advantages have shifted between March 2025 and February 2026 — from time saving to personalized offers.
The time series tracks how perceived shopping app advantages have shifted between March 2025 and February 2026 — from time saving to personalized offers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/24/2025 - 02/02/2026
Survey country
Survey country
Germany
Sample
Sample
n=3,287 people interested in sports (top 2 on 4-point scale) who have at least one shopping app installed, with n=1,049 on 03/24/2025 and n=2,238 on 02/02/2026
Question
Question
What advantages do shopping apps offer you? (multiple answers possible; aided answers)