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Online shopping behavior and usage frequency of shopping apps over time


The survey tracks how online shopping frequency and shopping app usage have shifted between March 2025 and February 2026.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


03/24/2025 - 02/02/2026

Survey country

Survey country


Germany

Sample

Sample


n=3,427 people interested in sports (top 2 on 4-point scale), with n=1,161 on 03/26/2025 and n=2,266 on 02/02/2026

Question

Question


How often do you shop online; How often do you store in a shopping app?

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