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Perception of isotonic drinks or energy drink brands during the UEFA EURO 2024 with a focus on Powerade
The survey breaks down how isotonic and energy drink brands were perceived at UEFA EURO 2024 — Red Bull, Powerade, and Gatorade compared.
The survey breaks down how isotonic and energy drink brands were perceived at UEFA EURO 2024 — Red Bull, Powerade, and Gatorade compared.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=864 people interested in soccer (top 2 on 4-point scale) who have pursued the UEFA EURO 2024 and who are familiar with the respective brand of isotonic drinks, of which n=186 people who noticed Powerade in connection with the UEFA EURO 2024
Question
Question
You have stated that you have pursued the UEFA EURO 2024. Which of these isotonic drinks or energy drinks did you notice during the UEFA EURO 2024? In what form did you notice the Powerade brand drinks during the UEFA EURO 2024? (multiple answers possible; aided answers)