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    Unaided brand associations with Real Madrid

    The survey maps which brands fans spontaneously link to Real Madrid — from Adidas and Emirates to BMW, HP and Coca-Cola.
    PREMIUM

    Source

    Source

    ONE8Y

    Origin

    Origin

    Survey period

    Survey period

    09/16/2025 - 09/17/2025

    Survey country

    Survey country

    Germany

    Sample

    Sample

    n=1,264 people interested in soccer (top 2 on 4-point scale)

    Question

    Question

    Which brands or companies do you spontaneously associate with Real Madrid?

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