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Actual product purchases of selected brands due to cycling sponsorship
The survey quantifies how cycling sponsorship translates into actual purchases across five brands — Picnic, Lidl, Red Bull, Decathlon and Alpecin.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=529 people interested in cycling (top 2 on 4-point scale) who are aware of the respective brand: Red Bull n=332, Lidl n=280, Decathlon n=241, Alpecin n=167, Picnic n=68
Question
Question
Have you actually already bought a product from the following brands because of the cycling sponsorship?