Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Unaided brand association with the advertising caravan of the 2026 Tour de France
The survey ranks which brands cycling fans spontaneously link to the 2026 Tour de France caravan — Škoda, Red Bull, Haribo and Lidl among them.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=275 people interested in cycling (top 2 on 4-point scale) who noticed the advertising caravan during the 2026 Tour de France, of which n=179 were valid cases
Question
Question
Which brands do you associate with the advertising caravan of the 2026 Tour de France (the convoy of vehicles that distributes gifts before the race)? (multiple answers possible; unaided answers)