Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Brand attributes conveyed through cycling sponsorship
The survey compares which brand attributes — from health-conscious to modern — cycling sponsorship conveys across Picnic, Alpecin, Lidl, Decathlon and Red Bull.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=493 people interested in cycling (top 2 on 4-point scale) who are aware of the respective brand: Red Bull n=301, Lidl n=246, Decathlon n=218, Alpecin n=145, Picnic n=66
Question
Question
To what extent do you associate the following attributes with the respective brand due to its cycling sponsorship? (multiple answers possible; aided answers)