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Consumption of selected beer brands over time among people interested in sports
The time series tracks how consumption share shifts among 20 German beer brands — Krombacher, Beck's and Bitburger — in the sports-interested audience.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
04/01/2026 - 07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=2,098 people interested in sports (top 2 on 4-point scale) who occasionally drink beer, of which n=1,158 on April 1, 2026, and n=940 on July 20, 2026
Question
Question
Which of the following beer brands have you personally consumed in the past 3 months? (multiple answers possible; aided answers)