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Consumption of selected alcoholic beverages among people interested in sports in a generational comparison
The survey contrasts alcoholic beverage consumption among sports-interested adults — comparing beer, wine and prosecco preferences across Gen Z and Best Agers 55+.
The survey contrasts alcoholic beverage consumption among sports-interested adults — comparing beer, wine and prosecco preferences across Gen Z and Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,032 people interested in sports (top 2 on 4-point scale), compared to n=132 Gen Z and n=390 best ager 55+
Question
Question
Which of these alcoholic drinks do you consume? (multiple answers possible; aided answers)