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Top 15 companies by unaided awareness when listening to podcasts
The ranking contrasts unaided podcast ad recall across brands — Spotify, Audible, HelloFresh and Adidas against Telekom, Audi and Allianz.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2025 - 09/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=623 people interested in sport who listen to podcasts at work or in their free time (top 2 on 4-point scale)
Question
Question
Which companies/brands have you ever noticed when listening to podcasts?