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Unaided brand associations in hockey sponsorship
The survey ranks which brands are spontaneously linked to hockey sponsorship — Adidas, Nike, Penny and Red Bull among the named.
The survey ranks which brands are spontaneously linked to hockey sponsorship — Adidas, Nike, Penny and Red Bull among the named.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
12/09/2025 - 12/11/2025
Survey country
Survey country
Germany
Sample
Sample
n=326 people interested in fieldhockey / indoor-hockey sport (top 2 on 4-point scale)
Question
Question
Which brands/companies immediately come to mind that are sponsors in hockey?