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Top-of-mind awareness of German companies in a target group comparison
The survey contrasts top-of-mind awareness of German brands between the total population and sports-interested audiences — adidas, Mercedes-Benz and PUMA.
The survey contrasts top-of-mind awareness of German brands between the total population and sports-interested audiences — adidas, Mercedes-Benz and PUMA.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,642 total population surveyed compared with n=1,253 people interested in sport (top 2 on 4-point scale)
Question
Question
When you think of German brands/companies in general which ones come to mind spontaneously? (multiple answers possible; unaided answers)