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Sport/Tennis · own primary research
Tennis data.
Not estimated.
Surveyed.
Anyone investing in tennis often decides on the basis of reach estimates. Instead, the ONE8Y Database delivers representative survey data on tennis enthusiasts and fans — on sponsorship impact, target-group profile, awareness and media use.
From the latest survey
What the data shows.
73%Women's singleshighest interest of all tennis formats
71%Men's singlesclose behind
36%Padelalready more than a third of tennis enthusiasts
Women's tennis is ahead of men's tennis in viewer interest — a finding directly relevant to rights valuation and sponsorship allocation.
Source & methodologyONE8Y Database, June 2025. n = 932 tennis enthusiasts (top 2 on a 4-point scale). Question: “You said you are interested in tennis. How interested are you in the following forms of tennis?” Values: sum of “very interested” and “rather interested”.
Section 01
Fans & target group
14 analyses from the tennis data in the ONE8Y Database.
- Level of interest in selected tennis formats
- Interest in women's and men's tennis by gender
- Impact of Wimbledon on interest in tennis
- Frequency of following Wimbledon coverage among tennis fans
- Change of interest in tennis over time
- Evaluation of selected statements on the fan behavior of people interested in tennis
- Willingness to spend and place of purchase of tennis equipment by income classes
- Interest in tennis by Nielsen areas (status 2022)
- Popularity of tennis brands among people interested in tennis
- Interest in Tennis by Nielsen regions
- Development of interest in tennis 2024 over time by region
- Top 10 leisure topics of tennis fans
- Membership in a tennis club and frequency of playing tennis in the club
- Interest in selected sports among table tennis fans
Section 02
Awareness & image
13 analyses from the tennis data in the ONE8Y Database.
- Favorite brands in terms of tennis rackets
- Favorite brands in terms of tennis clothing
- Sympathy for selected former tennis players
- Awareness and popularity of selected german tennis tournaments
- Favorite brands in terms of tennis balls
- Favorite brands in terms of tennis strings
- Sympathy of selected tennis players in 2022
- Sympathy ratings of selected active tennis players
- Sympathy ranking of selected German tennis players
- Aided awareness of selected German tennis players over time
- Awareness and use of selected streaming providers for tennis
- Favorite brands in terms of tennis grips
- Favorite brands in terms of tennis shoes
Section 03
Media & reach
3 analyses from the tennis data in the ONE8Y Database.
Section 04
Further analyses
5 analyses from the tennis data in the ONE8Y Database.
- Current or former actively practicing tennis
- Prefered formats for tennis consumption by selected generations
- Allocation of selected attributes to the sport of Tennis
- Frequency of engagement with tennis (consumption of news, website visits, social media, etc.).
- Attractiveness of padel tennis compared to other racquet sports
More sports
108 sports in the database.
The ONE8Y Database covers far more than football. A selection:
This is an excerpt. The complete tennis data set with 363 analyses — filterable by market, topic and industry — is in the ONE8Y Database.
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ONE8Y GmbH · Global Sports Data & Advisory · Wiesbaden