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Prefered formats for tennis consumption by selected generations
The survey contrasts tennis media consumption patterns between Gen Z and Best Agers 55+ — from live broadcasts to technique analysis and player profiles.
The survey contrasts tennis media consumption patterns between Gen Z and Best Agers 55+ — from live broadcasts to technique analysis and player profiles.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/21/2024 - 06/23/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,096 people interested in tennis (top 2 on 4-point scale) compared with n=180 Gen Z and n=220 Best Ager 55+
Question
Question
What kind of tennis media do you consume the most? (multiple answers possible; aided answers)