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Preferred formats for the consumption of sports content in selected generations
The survey differentiates how sports content preferences diverge across generations — live broadcasts dominate Gen X while social media leads Gen Z.
The survey differentiates how sports content preferences diverge across generations — live broadcasts dominate Gen X while social media leads Gen Z.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/08/2025 - 04/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=882 people interested in sports (top 2 on 4-point scale), including n=250 Gen Z, n=330 Gen Y and n=248 Gen X
Question
Question
Which form of sports content currently appeals to you the most? (multiple answers possible; aided answers)