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Preference for selected TV/media formats to watch the Bundesliga
The survey differentiates how Bundesliga viewing preferences align across formats — from live single games to long-form highlights — between Gen Z and older fans.
The survey differentiates how Bundesliga viewing preferences align across formats — from live single games to long-form highlights — between Gen Z and older fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/11/2023 - 08/12/2023
Survey country
Survey country
Germany
Sample
Sample
Total n=3,732 people interested in Bundesliga (top 2 on 4-point scale), including n=580 GenZ (up to 27 years) and n=3,152 all other generations (28 years and older)
Question
Question
When you follow the Bundesliga, what do you like to watch the most? (aided answers)