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Media used when following a UEFA Champions League live match in a target group comparison
The survey compares parallel media usage during UEFA Champions League matches between general fans and BILD users — social media, live tickers and messenger.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/30/2026 - 07/01/2026
Survey country
Survey country
Germany
Sample
Sample
n=518 people interested in the UEFA Champions League (top 2 on 4-point scale) who use multiple media sources simultaneously during live UEFA Champions League matches, n=182 BILD/Sport Bild users as a source of Champions League Information
Question
Question
And which media or sources (e.g. live ticker, news app, social media) do you use around a live UEFA Champions League match? (multiple answers possible; aided answers)