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Brand name awareness and usage of selected hotel chains among Travel-specific target groups
Source
Source
ONE8Y
Survey period
Survey period
01/26/2026 - 01/27/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,538 total population surveyed, of these, n=70 are traveling alone, n=376 are traveling with a partner/friends, and n=60 are traveling with a club/team
Question
Question
Which hotel chains do you know, at least by name? (multiple answers possible; aided answers); Which of the hotel chains you know have you used before? (multiple answers possible; aided answers)