Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Brand name awareness and usage of selected hotel chains among Travel-specific target groups
The survey compares hotel brand awareness vs. actual usage across travel segments — solo travelers, partner/friends trips and club/team travel.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
01/26/2026 - 01/27/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,538 total population surveyed, of these, n=70 are traveling alone, n=376 are traveling with a partner/friends, and n=60 are traveling with a club/team
Question
Question
Which hotel chains do you know, at least by name? (multiple answers possible; aided answers); Which of the hotel chains you know have you used before? (multiple answers possible; aided answers)