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Brand awareness of Best Western Hotels & Resorts in a target group comparison
The survey compares Best Western Hotels & Resorts brand depth across sports fans — basketball, soccer and handball vs. the general sports audience.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/23/2026 - 02/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=964 people familiar with Best Western Hotels & Resorts, with n=754 people interested in sports (top 2 on 4-point scale),with n=380 people interested in basketball (top 2 on 4-point scale), n=606 people interested in soccer (top 2 on 4-point scale) and=380 people interested in handball (top 2 on 4-point scale)
Question
Question
You indicated that you are familiar with Best Western Hotels & Resorts. How well do you know the hotel brand Best Western Hotels & Resorts?