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Perceived sponsorship of hotel chains in sports in a target group comparison
Source
Source
ONE8Y
Survey period
Survey period
02/23/2026 - 02/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,200 people interested in sports (top 2 on 4-point scale),with n=602 people interested in basketball (top 2 on 4-point scale), n=966 people interested in soccer (top 2 on 4-point scale) and=542 people interested in handball (top 2 on 4-point scale)
Question
Question
Which of the following hotel chains have you perceived as sponsors or partners in sports? (multiple answers possible; aided answers)