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Aided awareness of selected hotel chains in a target group comparison
The survey compares hotel chain awareness across sports fan segments — Hilton, B&B Hotels and Meliá among handball, football and basketball fans.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/23/2026 - 02/24/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,622 total population surveyed, with n=1,200 people interested in sports (top 2 on 4-point scale), n=602 people interested in basketball (top 2 on 4-point scale), n=966 people interested in soccer (top 2 on 4-point scale) and=542 people interested in handball (top 2 on 4-point scale)
Question
Question
Which of the following hotel chains are you familiar with? (multiple answers possible; aided answers)