Agreement with personal value and motivation aspects in luxury purchasing

Source

ONE8Y

Survey period

10/07/2025 - 10/08/2025

Survey country

Germany

Sample

n=1,120 people interested in sport (top 2 on 4-point scale)

Question

To what extent do you agree with the following statement? “Luxury brands reflect my personal values.” ; To what extent do you agree with the following statement? “Buying luxury is also a form of self-reward for me.”

More Statistics

Preference between tradition and innovation in personal value orientation by income view
Importance of value alignment between athletes and luxury brands by sport interest view
Factors influencing the personal definition of luxury view
Perceived alignment of sporting values with luxury brands by sport interest view
Role profiles of athletes in the communication and positioning of luxury brands by income view

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Agreement with personal value and motivation aspects in luxury purchasing

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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