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Agreement with personal value and motivation aspects in luxury purchasing
The survey contrasts how luxury brands map to personal values versus self-reward motivation — with a notably wider agreement gap on the identity dimension.
The survey contrasts how luxury brands map to personal values versus self-reward motivation — with a notably wider agreement gap on the identity dimension.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
10/07/2025 - 10/08/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,120 people interested in sport (top 2 on 4-point scale)
Question
Question
To what extent do you agree with the following statement? “Luxury brands reflect my personal values.” ; To what extent do you agree with the following statement? “Buying luxury is also a form of self-reward for me.”