Factors influencing the personal definition of luxury

Source

ONE8Y

Survey period

10/07/2025 - 10/08/2025

Survey country

Germany

Sample

n=1,120 people interested in sport (top 2 on 4-point scale), including n=390 with a personal net income of <2.5k, n=280 with a personal net income of 2.5k–3.5k, n=198 with a personal net income of 3.5k–4.5k, n=98 with a personal net income of 4.5k–5.5k, and n=92 with a personal net income of >5.5k

Question

What does “luxury” primarily mean to you? (multiple answers possible; aided answers)

More Statistics

Preference between tradition and innovation in personal value orientation by income view
Factors influencing the credibility of athletes as luxury brand ambassadors by sport interest view
Agreement with personal value and motivation aspects in luxury purchasing view
Role profiles of athletes in the communication and positioning of luxury brands by income view
Perceived fit of luxury brand categories within the sports context by type of sport interest view

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Factors influencing the personal definition of luxury

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

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