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Agreement with selected statements on the topic of advertising among sports fans
The survey compares how ad avoidance and banner blindness differ between sports fans and the general population across TV and online channels.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=23,015, compared to n=6,717 sports fans (top 1 on 3-point scale)
Question
Question
Which of these characteristics about advertising apply to you? (aided answers)