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Agreement with selected statements on consumer behavior among 1. FC Union Berlin fans
The survey contrasts consumer behavior of 1. FC Union Berlin fans against the general public — from tech affinity to luxury and sustainable sportswear purchasing.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=23,015, compared to n=1,780 1. FC Union Berlin fans (top 1 on 3-point scale)
Question
Question
Which of these different characteristics regarding consumer behavior applies to you? (aided answers)